AssociateIC-88 · 2016 Edition
Marketing and Public Relations
Insurance Institute of India: Associate Examination
Associate level elective. Covers insurance and marketing fundamentals, consumer behaviour, services marketing and quality, insurance marketing strategies, rural markets, and consumerism and social responsibility.
✓9 chapters✓Chapter-wise practice tests✓1 full mock test (100 multiple choice questions · 2 hrs)✓Personalised study recommendations✓Subject tutor (available after purchase)
Individual module
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405verified practice questions
Across 9 chapters, every question reviewed and exam-aligned.
| Chapter | Chapter Name | Questions |
|---|---|---|
| 1 | Introduction to Insurance | 45 |
| 2 | Introduction to Marketing | 45 |
| 3 | Consumer Behaviour | 45 |
| 4 | Introduction to Services | 45 |
| 5 | Quality in Services | 45 |
| 6 | Strategies for Insurance Marketing - I | 45 |
| 7 | Strategies for Insurance Marketing - II | 45 |
| 8 | Rural Markets | 45 |
| 9 | Consumerism and Social Responsibility | 45 |
1 Mock Test
•100 random questions
•120 minutes
•Fresh questions every attempt
Draws from all 405 questions across every chapter, so no two attempts are the same.
Chapters in this module
1. Introduction to Insurance • 45 MCQs
2. Introduction to Marketing • 45 MCQs
3. Consumer Behaviour • 45 MCQs
4. Introduction to Services • 45 MCQs
5. Quality in Services • 45 MCQs
6. Strategies for Insurance Marketing - I • 45 MCQs
7. Strategies for Insurance Marketing - II • 45 MCQs
8. Rural Markets • 45 MCQs
9. Consumerism and Social Responsibility • 45 MCQs
Exam-preparation material only. InsuranceGurukul does not sell insurance or financial products.