Marketing and Public Relations
Insurance Institute of India: Associate Examination
Associate level elective. Covers insurance and marketing fundamentals, consumer behaviour, services marketing and quality, insurance marketing strategies, rural markets, and consumerism and social responsibility.
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IC-88 exam at a glance
| Level | Optional paper for Licentiate, Associateship or Fellowship |
|---|---|
| Credit points | 30 |
| Exam | 2 hours, online, multiple choice |
| Pass mark | 60% (75% for distinction) |
Across 9 chapters, every question reviewed and exam-aligned.
Tap a chapter to see what it covers.
1Introduction to Insurance45 questions45
Insurance basics: concept, how insurance works, classification, indemnity, importance, history and regulation.
2Introduction to Marketing45 questions45
Marketing basics: customers, segmentation, marketing mix, market research, strategies, product life cycle and analytical tools.
3Consumer Behaviour45 questions45
Consumer behaviour: the buying process, perception, dissonance, socio economic groups, the insurance customer and customer centricity.
4Introduction to Services45 questions45
Features of services: intangibility, inseparability, heterogeneity, perishability, and how they change marketing.
5Quality in Services45 questions45
Service quality: elements and levels of service, quality costs, moments of truth and monitoring customer needs.
6Strategies for Insurance Marketing - I45 questions45
Insurance marketing strategies for product and price: product concepts, the Boston matrix, dissonance and pricing.
7Strategies for Insurance Marketing - II45 questions45
Insurance marketing strategies for distribution channels, insurance intermediaries and promotion.
8Rural Markets45 questions45
Rural markets: the rural economy, infrastructure, development programmes, market structure and insurance in rural areas.
9Consumerism and Social Responsibility45 questions45
Consumerism, business ethics, social responsibility, its spiritual basis, the role of organisations and sustainability.
Draws from all 405 questions across every chapter, so no two attempts are the same.
IC-88: frequently asked questions
What does IC-88 cover?
IC-88 covers insurance marketing: basics of insurance and marketing, consumer behaviour, services marketing and service quality, marketing strategies and distribution, rural markets and consumerism.
Is IC-88 compulsory?
No. IC-88 is an optional paper worth 30 credit points. You can count it towards Licentiate, Associateship or Fellowship.
What is the pass mark for IC-88?
60%. A score of 75% or more is a pass with distinction.
How long is the IC-88 exam?
2 hours. It is an online exam with multiple choice questions.
When will I know my result?
You see your score right after the online exam. The formal result usually follows within about a month.
Related papers
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